top of page

SMALL BUSINESS VIDEOS

Small business videos are used to tell people about a product or service. They attract, convert, and retain new customers. Some of the best small business videos are a simple hello. Adding a video to your homepage that simply outlines what you do and what problem you solve can have tremendous results.

product demo

videos

A product demo video can communicate how your product works and highlight its best features in just a few minutes.  Compelling product demo videos are powerful sales tools.

 

Amazon favors products that have a video demonstration.  They have specific guidelines for product videos that we adhere to. These types of videos are informative, educational, and memorable. But most of all, they help you make sales and close.

social media

videos

A social media video is a video crafted specifically to drive engagement actions and captivate viewers on social networks.  Social media has become the largest platform to promote products or services. Video content made for social platforms has one big goal... engagement! 

real estate

videos

 In today’s market buyers want more than just photos of a house. Real estate videos allow viewers to see how rooms and spaces connect and get a feel for the flow of the house or property.  Real estate agents are using videos to attract buyers, boost listings and increase sales. Using video to sell real estate can be the thing that sets you apart from your competition. 

 

Usually, between 2-6 minutes, they showcase features of the property and the true essence of a home.  They can be used for property presentations, newsletters, and social media channels. 

Brand

videos

Brand videos help humanize your company while connecting to your audience and strengthening your brand voice. They highlight the culture, personalities and mission of your company.  

 

Branded video content is a way of advancing a specific message or mission.  It should be authentic, entertaining, usually under 60 seconds, and target your core audience. Branded videos don’t sell anything,

They are great for building awareness and making connections with your customers. Use them as part of a PR campaign and for ongoing social media engagement.

company

videos

A company testimonial (or company story) video (a.k.a about us video or mission video) tells the story of your company, mission, and values. They can help visitors learn about who’s working behind the scenes to make things possible. It’s all about making a human connection with your customers.

Company videos are great pieces of content to include on the “About Us” or “Our Team” section of your website. It’s ideal to have buyers view these videos prior to making a purchasing decision, as customer story videos can help differentiate your brand and give potential customers the extra nudge they need to close the deal.

commercial

videos

A commercial video is a short (60 seconds or less) branding-oriented video that promotes your company. They are used to generate buzz and excitement and bring awareness for a product or service.

 

This type of high level branded content should have a motivating call to action. These videos are entertaining and will have people wanting to hit the share button. 

doctor / lawyer

videos

These videos are a brochure about you and your practice that anyone can access at any time. It is a great way for you to showcase what sets you apart from other people in your industry. Videos are your opportunity to impress a patient or client and convince them to click that “contact” button on your website.

explainer

videos

An explainer video is designed to explain your company, product, service or subject in a way that your audience can understand in two minutes or less. Explainer videos cover four key points: the problem, the solution, the features and benefits, and how the solution works.

The key to a solid explainer video is keeping it short and engaging, while still conveying the right information. No matter what you’re explaining, an explainer video should leave your viewers with a clear understanding of what you do and a desire to take the next step.

testimonial

videos

Happy clients are always the best sales reps for your company because people trust what others think about you more than what you say about you.  These types of videos are great on your website, social media or anywhere to promote your product or service.

educational

videos

These videos are not designed to sell anything rather they are to establish you as the expert in a field.  It could be a behind the scenes look into how a product is made, or a video about current trends in your industry.  


You might also consider turning your most popular blog posts and most frequently asked questions into educational video content.  Any industry can be ripe for creating educational video content. Educational videos are useful and informative with clear messaging and are easy to follow.

corporate

videos

Corporate videos are an easy way to help build consumer trust, develop brand identity, train staff, explain complex products and ideas, and much more. They can range from process training videos to CEO profile videos to trade show videos and more. With corporate video, it’s all about making your communication simpler, faster, and more effective while doing business.

company Communications

Videos

These are videos with the intent to only be seen by employees or contractors of your business, to get everyone on the same page quickly.

We’ve seen these communication videos replace company-wide emails, departmental intranet posts, and on-boarding handbooks.  They are an effective way to make sure you're communicating company policies and procedures in an engaging, direct and clear way.

company recruiting videos

A company recruiting video can be a great way to promote your company brand, showcase company culture, and encourage candidates to apply. These videos are produced with the intent of giving potential employees a taste of what your company is all about and achieving your talent acquisition goals.

company series

videos

A video series is a collection of informative videos created with the same end goal in mind. Usually three or more videos, they’re designed to have a universal appeal to customers and non-customers alike.

 

It’s an opportunity to connect with a wider audience, help them better understand complex topics within your industry, and encourage them to engage with your company. In other words, a series is a valuable tool to build your brand.

bottom of page